Job Description

JOB TITLE: Creative Copywriter

SUPERSEDES: 05/22, 01/23

FLSA: Exempt

JOB CODE: 6974

ISSUED: 05/2022

REVISED: 12/2023

BASIC FUNCTION AND RESPONSIBILITY

The Creative Copywriter will write clear, concise, and engaging copy for marketing and communications that aligns with brand strategy, creative direction, and promotional goals.

ESSENTIAL FUNCTIONS

Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces to engage various healthcare audiences.

Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.

Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.

Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.

Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.

Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.

Maintain deadlines and project manage from start to finish, including outlines, drafting and interviews with SMEs.

May complete unit/department specific duties as outlined in department documents.

KNOWLEDGE, SKILLS AND ABILITIES

Exceptional written and verbal communication skills.

Engage in a collaborative and team-oriented environment.

Ability to manage multiple assignments at once and work within tight deadlines.

Ability to understand key elements of a brand framework and how to apply within

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copy.

Knowledge of Search Engine Optimization (SEO) concepts and digital marketing strategies.

SUPERVISION RECEIVED

Supervision is received from Manager, Creative Strategy and Content.

SUPERVISION EXERCISED

None

REQUIRED QUALIFICATIONS

Bachelor's degree in marketing, communications, journalism, business, or healthcare administration, or a related field.

Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

PREFERRED QUALIFICATIONS

Experience in health care, hospitality, or service sectors.

Additional license/certification requirements as determined by the hiring department.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.

PERFORMANCE EXPECTATIONS

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job; however, completion of these duties is a measure of successful performance. Employees of this job classification are subject to performance reviews. Basic function, responsibilities and characteristics duties may change at any time with or without notice.

SAFETY SENSITIVE STATUS

This position is considered safety sensitive.

6974h-CreativeCopywriter12/25/2023

This document is a general description of typical job duties, responsibilities and qualifications of employees holding the associated job title. Additional duties, specific qualifications and work emphasis may vary between individual

positions.

6974h Creative Copywriter

12/25/2023