Job Description

JOB TITLE: Content Writer

SUPERSEDES: 01/23

FLSA: Exempt

JOB CODE: 6976

ISSUED: 01/2023

REVISED: 12/2023

BASIC FUNCTION AND RESPONSIBILITY

The Content Writer will write clear, concise, and engaging copy for marketing and communications that aligns with brand strategy, creative direction, and promotional goals.

ESSENTIAL FUNCTIONS

Source, write, and edit content across multiple platforms including blog posts, website content, print publications, newsletters, scripting, and more to engage with various healthcare audiences.

Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.

Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.

Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.

Interview physicians, health care administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.

Maintain deadlines and project management from start to finish, including outlines, drafting, and interviews with SMEs.

May complete unit/department specific duties as outlined in department documents.

KNOWLEDGE, SKILLS AND ABILITIES

Exceptional written and verbal communication skills.

Engage in a collaborative and team-oriented environment.

Ability to manage multiple assignments at once and work within tight deadlines.

Ability to understand key elements of a brand framework and how to apply within copy.

Knowledge of Search Engine Optimization (SEO) concepts and digital marketing strategies.

6976h-ContentWriter12/25/2023

SUPERVISION RECEIVED

Supervision is received from Manager, Creative Strategy and Content.

SUPERVISION EXERCISED

None

REQUIRED QUALIFICATIONS

Bachelor's degree in marketing, communications, journalism, business, or healthcare administration, or a related field.

Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

PREFERRED QUALIFICATIONS

Experience in health care, hospitality, or service sectors.

Additional license/certification requirements as determined by the hiring department.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.

PERFORMANCE EXPECTATIONS

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job; however, completion of these duties is a measure of successful performance. Employees of this job classification are subject to performance reviews. Basic function, responsibilities and characteristics duties may change at any time with or without notice.

SAFETY SENSITIVE STATUS

This position is considered safety sensitive.

This document is a general description of typical job duties, responsibilities and qualifications of employees holding the associated job title. Additional duties, specific qualifications and work emphasis may vary between individual positions.

6976h-ContentWriter12/25/2023