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Atul Kulkarni


Atul Kulkarni joined the Henry W. Bloch School of Management in 2011 as an assistant professor of Marketing. Prior to that, he received a Ph.D. in marketing and psychology, M.B.A. in marketing and M.S. in engineering from the University of Illinois at Urbana-Champaign. At the University of Illinois, Kulkarni’s name was included in the published "List of Excellent Teachers" in 2008, 2009 and 2010 by the Center of Teaching Excellence.

Kulkarni’s primary research interests include examining consumer response to pricing and promotions in retailing contexts. His other research interests relate to human judgment and decision-making, neuromarketing, and video ethnography. His dissertation, "Consumers’ Use of Expected Future Prices as a Reference," won the 2010 best dissertation in pricing award by the Fordham Pricing Center. Other work he co-authored won the best overall paper as well as the best paper award in consumer psychology track at the 2009 American Marketing Association’s Summer Conference.

Reviewed September 10, 2013.