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UM System Style Guide

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Send requests for use of the UM System seal to:


The Office of Strategic Communications and Marketing develops and maintains style guidelines for print and electronic publications to protect the value and reputation of the UM System and to ensure consistency for official publications.

See the UM System Style Guide

UM System Seal and Signature Line

The University of Missouri Board of Curators adopted the seal on March 31, 1903. This distinctive and historic official seal is the only symbol of the University of Missouri System. The seal embraces all elements of the University and is broadly recognized, displayed, reproduced and respected by the University’s constituencies. Email to request a copy of the seal or the associated UM System signature line.


Click on a template below to download it. You will be prompted for your normal University ID and password. The templates are either in Microsoft Word or Microsoft PowerPoint format. It is recommended that you use these templates when preparing materials for official UM System functions, such as Board meetings, and for UM System communications. If you wish to deviate from the templates, follow all guidelines explained in the style guide. Talk with the Office of Strategic Communications and Marketing if you need assistance.

Note: There are "template families." For example, Agenda 1 complements Brochure 1, and so on. You may wish to develop documents within the same family, or mix and match.



Employee Email Signature Line

Fact Sheet





When preparing presentations for a Board of Curators meeting, use the following:


Video Conference Background

Business Cards

Business cards are an important part of our visual identity and indicate your official affiliation with the University of Missouri System. We offer both single-sided and double-sided formats. A double-sided card is ideal for staff who serve dual roles.

The information on the back of a double-sided card must be approved by

Order Business Cards

Content Guidelines

Minimum content requirements include your name, title, address (unit name and street address), a phone number and university email address. Required content is marked with an “*”.

External website URLs, non-UM addresses or emails are not allowed. Additional logos, including social media, are not allowed.

Include first and last name.

Degree Abbreviations
Abbreviations should follow the UM System Style Guide, page 7.

Your title should indicate your relationship to the UM System. If you have dual roles that cannot be accounted for in the space allowed, you will need a two-sided card. Titles may be altered for clarity or to remove repeated words.

Address block*
The address should begin with the name of your unit. A division name may be included when applicable. The second line must include the street address.

Licensing & Brand Management
123 Tiger Trail, Suite 200, Columbia, MO 65211

Phone & Fax Numbers*
You may include phone, cell or fax numbers using figures and hyphens.

Only official UM System email addresses should be used.

Only official university websites may be used. External URLs are not allowed. Websites URLs may not include “https://”. They should not include “www” unless excluding it results in a “Page not found” error.


Web Standards

Reviewed 2023-09-12